The idea
Rainer Deisenhammer, Managing Director of GW Cosmetics, and Ultimativ Group Andreas & Patrick Raitz, together with Make-Up & Brow Artist Alma Milcic, had the idea to establish a completely new beauty concept for Austria without artificial eyelashes and eyebrows. For years, the beauty professionals of the Ultimativ Group & Alma Milcic have maintained a good working relationship with RefectoCil, the global market leader in brow and eyelash tint, and value the high-quality products. Initiator Alma Milcic, who is also the face of the campaign, again allowed her know-how as an expert to flow into all the applications offered. Thus, nothing stood in the way of a cooperation and joint implementation of the Austria-wide unique Brow + Lash Bar by RefectoCil. And after the successful opening in 2018 in Vienna, Salzburg now also has its second Brow + Lash Bar.

The interior design
The appealing, lush floral signature décor in the colors black, pink, pistachio & rosé, was realized according to designs by creative director Andi Lackner together with Alma Milcic.

Brows first!
Proper styling and care of natural brows and eyelashes increase well-being and really bring out the advantages and individuality of the face shape.